Effective Date: May 7, 2025

INTRODUCTION

At Assets Architects, we value your privacy and are committed to protecting and processing your personal information responsibly. This Privacy Statement describes how Assets Architects collects, uses, and shares your information. It applies to Assets Architects Corporation and its subsidiaries, except where a subsidiary presents its own statement. We may provide additional data privacy information through supplementary notices when appropriate.

PERSONAL INFORMATION WE COLLECT AND USE

Your Account

You may create an account through an authentication mechanism hosted by Assets Architects or a third party. During this process, we collect your name, email address, and country or region of residence. An Assets Architects ID may be required to access specific online services or applications.

We may also gather and store your business contact information directly or via your organization, our partners, or suppliers. We may use this information to manage services, support, billing, or other engagements. If you log into our services, information collected may be associated with your profile to personalize and optimize your experience.

We may combine this information with public or business-relevant data (e.g., certifications, publications, or job roles) to support professional engagement, including sales, relationship management, and service delivery.

Assets Architects Websites

Our websites collect information such as page views, time spent, referring URLs, IP-derived location data, browser/device details, and interaction logs. This information helps us improve functionality, personalization, and user experience. We may also use this data for marketing insights, analytics, and operational support.

Information shared on forums or collaboration platforms may become publicly accessible. Usage analytics may be aggregated and shared with third parties, but not in personally identifiable formats. We are not responsible for privacy practices on third-party websites or platforms.

Assets Architects Online Services

Our services include cloud-based systems, mobile apps, desktop software, and learning platforms. We collect usage data (e.g., viewed content, settings, device/browser info, crash logs) to provide access, personalize experiences, support operations, and generate technical and market insights.

Where our services are provided to businesses, the organization may control data collection. Our contracts may permit collecting user-related data for access control or support.

Mobile applications may collect unique device/user IDs or location data, depending on features. Privacy settings may be adjusted in-app or via device settings. Educational services may track progress to issue certifications or further materials.

Marketing

We use collected data to communicate about relevant offerings, personalize interactions, and develop marketing and business intelligence. You may unsubscribe from marketing emails or manage preferences via our Cookie Preferences tool.

We may collect interaction data across our emails, websites, and content (including third-party platforms), and engage advertising partners for targeted campaigns. These partners may collect data on our behalf or across interactions to improve relevance and performance tracking.

Contractual Relationships

We collect information necessary to fulfill trial, purchase, or service agreements. This may include contact, payment, shipping, and contract details.

Such data is used for contract execution, support, and compliance. It also helps enhance services and generate business insights. See “Online Services” for related practices.

Support Services

When you contact support, we collect your contact details, issue descriptions, and any relevant exchanges. This may include call recordings or chat transcripts. Data is used for resolution, training, follow-up, or quality assurance.

Support interactions may involve access to data on your systems, which is governed by our Terms of Use or other contractual terms.

Protecting You and Assets Architects

We collect information necessary to ensure IT security, prevent unauthorized access, and detect threats (e.g., malware, intrusions). This includes system log data, access records, and threat indicators. Specialized tools may analyze this data for investigations or to maintain platform integrity.

Recruitment and Former Employees

We collect applicant data from various sources, including recruiters and public platforms. Applicants receive a specific privacy notice. For former employees, we process retained data for employment, legal, pension, or program participation purposes.

Retirees may also voluntarily engage in community initiatives, for which separate notices may apply.

Conducting Our Business Operations

We collect and analyze data to improve operations, ensure compliance, protect assets, and inform strategic decisions. This may involve audits, fraud detection, legal defense, or product improvement initiatives. Data may be anonymized where feasible, but some processes require personal information.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies, web beacons, local storage, and similar technologies across websites, services, and third-party platforms. These technologies help enable functionality, personalize content, analyze usage, and deliver targeted advertising.

Cookies may store preferences, track sessions, or support login continuity. Persistent cookies typically expire within 12 months. You may manage preferences through our Cookie Manager, presented via popup or footer link.

Some features or services may not function properly if cookies are disabled. Mobile users should manage preferences through device settings. Social media features may collect interaction data, which is governed by the third-party provider's privacy policy.

CHILDREN

Our services are not intended for users under the age of 16, unless otherwise explicitly stated.

SHARING PERSONAL INFORMATION

We share data internally and externally with suppliers, partners, or advisors, but only when necessary and subject to appropriate controls.

This may include:

M&A activity involving data transfer

Legal or regulatory compliance (e.g., court orders, government requests)

Risk management and fraud prevention

Coordination with third-party service providers or platform partners

Internal access is restricted to those with a legitimate business need and is governed by contractual safeguards and access controls.

INFORMATION SECURITY AND RETENTION

We implement technical, administrative, and physical safeguards (e.g., role-based access, encryption) to protect your data. Vendors must adhere to similar protections under contract.

We retain data only as long as necessary for processing purposes or to meet regulatory requirements (e.g., tax, legal claims, audits). Once data is no longer required, it is securely deleted or destroyed.

YOUR RIGHTS / HOW TO CONTACT US

You may:

Request access to your data

Request updates or corrections

Submit complaints or inquiries

Requests are handled by our Data Privacy Team, including applicable Data Protection Officers. Rights may vary depending on jurisdiction and may be subject to legal limitations (e.g., where disclosing data would impact another individual).

CALIFORNIA CONSUMER PRIVACY ACT (CCPA - U.S.)

If you are a California resident, you have additional rights under the California Consumer Privacy Act of 2018 (CCPA). This statement includes the required disclosures and provides guidance on how to exercise your rights.

You may also submit an Opt-Out Request or unsubscribe using links included in marketing communications.

LEGAL BASIS FOR PROCESSING

We rely on the following legal bases to process personal information:

Performance of a Contract

Required to deliver services or fulfill agreements (e.g., order processing, account creation, support).

Legitimate Interest

Used for internal operations, IT security, marketing, product development, and contract management.

Consent

Obtained for optional use of cookies, marketing communications, or where legally required.

Legal Obligation

Applies when processing is required by law (e.g., verifying ID for financing).

PRIVACY STATEMENT UPDATES

If we materially revise this Privacy Statement, the effective date will be updated. Continued use of our websites or services constitutes acceptance of the revised terms.

If you have questions regarding privacy at Assets Architects, please contact us at: [email protected]